Archive for November, 2007

Who’s Talking About CBI

Recent international coverage about the Country Brand Index.

Comments

CBI Launched!

CBI launched yesterday at World Travel Market to a standing room only crowd. It is amazing how many countries are realizing how much stronger they could be with a strong brand as an asset. This year’s Index really tackles many significant themes from typologies and semiotics to frameworks and pitfalls. We had a great team working on the Study and I look forward to seeing the dialog and reaction.

Rina Plapler

Comments