Who’s Talking About CBI

Recent international coverage about the Country Brand Index.

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CBI Launched!

CBI launched yesterday at World Travel Market to a standing room only crowd. It is amazing how many countries are realizing how much stronger they could be with a strong brand as an asset. This year’s Index really tackles many significant themes from typologies and semiotics to frameworks and pitfalls. We had a great team working on the Study and I look forward to seeing the dialog and reaction.

Rina Plapler

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Country Brand Index 2007

Share your comments and point of view about Country Branding. Agree to disagree, but healthy debate usually provokes the most insight. If you’re reading our Study you probably have a comment, so don’t be shy.

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