Recent international coverage about the Country Brand Index.
- Emerging trends in travel & tourism
The Economic Times - November 13th 2008.
The financial crisis might have taken almost the entire world in its grip. But travel and tourism are still on the go.
- Destination SA makes the list of Top Ten Brand Countries
Travelwires.com - November 13th 2008.
The Country Brand Index (CBI) Report 2008 was officially released at The World Travel Market in London, yesterday. The report names South Africa among the Top Ten Brand Countries in both the Authenticity (6th place) and Value for Money (9th place) Brand categories; the latter being a new entry for South Africa.
- World’s Top 10 Country Brands
The Economic Times - November 13th 2008.
Australia has emerged as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI), being officially released in London on November 11.
- ITALY FOURTH IN COUNTRY BRAND INDEX 2008
November 12th 2008.
MILAN - Italy climbed from fifth to
fourth place and was the top European country in the 2008
Country Brand Index. - The Honourable Diane Ablonczy Applauds Climb in Canada’s Country Brand Index 2008 Ranking
Fox Business - November 12th 2008.
The global tourism spotlight fell on Canada this week as our country leapt from 12th to 2nd place in just two years in FutureBrand’s Country Brand Index 2008.
- Marketing efforts down the tube?
Tips from the T-list - November 11th 2008.
Weber Shandwick and FutureBrand presented their 2008 Country Brand Index Report this morning. It’s a detailed, well researched, study, available online.
- Canada’s ‘country brand’ No. 2
National Post - November 11th 2008.
Canada has climbed the Country Brand Index from 12th to second in two years. The Post’s James Cowan examines how the country has shaped its image and packaged itself.
- Survey ranks Canada second most respected brand
CTV - November 11th 2008.
Canada has vaulted up the rankings to second place in a survey of the best national brands, according to tourism and branding experts as well as international travellers.
- Travel - World’s Top 10 Country Brands
Good Read - November 11th 2008.
Australia has emerged as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI), being officially released in London on November 11.
- When a nation becomes a commodity: The Country Brand Index 2008
Gadling - November 11th 2008.
We live in an era of global brands. McDonald’s, Starbucks, H&M, Coca Cola, Australia… Wait, what???
- International survey ranks Canada’s brand second-strongest in the world
The Canadian Press - November 11th 2008.
An international survey has ranked Canada as the second-strongest national brand in the world.
- Australia voted favourite country to live in
Australian Visa Bureau - November 10th 2008.
In Futurebrand’s Country Brand Index (CBI) 2008, Australia ranked number one in the world for the place people would most like to live in outside of their home country.
- International survey ranks Canada’s brand second-strongest in the world
680 News - November 10th 2008.
A call to world travellers to “keep exploring” Canada is being heard, but not answered, finds a new international study.
- Canada’s brand second-strongest in the world
THE CANADIAN PRESS - November 10th 2008.
VANCOUVER – An international survey has ranked Canada as the second-strongest national brand in the world.
- Strewth, Aussie tourism still ok
TheAge.com.au - November 10th 2008.
TOURISM campaigns such as “Where the bloody hell are you?” and Baz Luhrmann’s “Australia” push may be broadly criticised, but a survey has found that the Australian brand is the world’s strongest for the third successive year.
- Australia’s brand well liked but investors are shy
The Australian - November 10th 2008.
AUSTRALIA has been named the world’s No 1 country-brand for the third year running, but analysts have warned it is failing to translate that affection into a compelling case for multinationals to invest here.
- Australia Ranks #1 as World’s Top Country Brand for Third Consecutive Year, Global Study Reveals
MarketWatch - November 9th 2008.
Africa, Asia and Middle East Experiencing High Growth for Travel & Tourism Demand, While Specialized Travel Increases with Growth in Women-Only Tours, Multi-generational and Religious Tourism
- UAE is the ‘rising star’ in the world of tourism, says survey
Emirates Business 24/7 - November 9th 2008.
The UAE has emerged as one of the three emerging tourist destination brands in the world, besides China and Croatia, according to the 2008 Country Brand Index (CBI), conducted by FutureBrand, a global brand consultancy, part of the Interpublic Group of Companies.
- Australia named top country brand for third year
REUTERS - November 9th 2008.
Tourism campaigns featuring bikini-clad models and images of the outback as in the new epic movie “Australia” have helped Australia win the title of world’s top country brand for the third consecutive year.
- USA’s brand drops a spot, study says
USA TODAY - November 7th 2008.
The USA ranked No. 3 out of 10 countries with the best brand reputations, a notch lower than last year and behind Australia and Canada, in the fourth annual Country Brand Index study authored by global brand consulting firm FutureBrand.