Country Brand Rankings

WE CONSIDER THE COUNTRIES THAT STAND OUT AS STRONG AND SUCCESSFUL BRANDS ACROSS A VARIETY OF CATEGORIES. THE RANKINGS SPEAK TO BOTH DECISION-MAKING CONSIDERATIONS, AS WELL AS COUNTRY ASSETS THAT ALL CONTRIBUTE TOWARDS SHAPING COUNTRY REPUTATIONS, PERCEPTIONS AND EXPERIENCES.

Click on a category to see additional 2007 rankings

Authenticity

History

Art & Culture

Resort/Lodging Options

Families

Outdoor Activities/Sports

Beach

Natural Beauty

Environmental

Rest & Relaxation

Safety

Rising Star

Value For Money

Fine Dining

Shopping

Nightlife

Friendly Locals

Most Like To Live In

Ideal For Business

Easiest To Do Business In

Extend A Business Trip

Conferences

AUTHENTICITY
Delivering distinctive, genuine and unique cultures and experiences

  1. China
  2. (4)South Africa
  3. Japan
  4. Thailand
  5. (3)Egypt
  6. Kenya
  7. (1)India
  8. (9)Peru
  9. (10)Morocco
HISTORY
Proud pasts that are celebrated today by citizens and visitors

  1. (2)Italy
  2. (8)China
  3. (4)Greece
  4. (10)France
  5. (7)United Kingdom
  6. Russian Federation
  7. (5)India
  8. Peru
  9. (6)Israel
ART & CULTURE
Architecture, expression, fine and performing arts abound

  1. (6)France
  2. (1)Egypt
  3. (4)India
  4. (7)United Kingdom
  5. (4)Greece
  6. (8)China
  7. Russian Federation
  8. (5)Japan
  9. Spain
RESORT/LODGING OPTIONS
Wide variety and superior selection of accommodation options

  1. Maldives
  2. (9)Australia
  3. Tahiti
  4. (3)Canada
  5. (1)United States
  6. (2)Bahamas
  7. (5)Singapore
  8. Bermuda
  9. Malaysia
FAMILIES
Providing diverse activities and offerings for families

  1. (3)Canada
  2. (6)Australia
  3. (1)United States
  4. (10)Sweden
  5. (8)Austria
  6. (2)New Zealand
  7. Ireland
  8. (9)Italy
  9. Aruba
OUTDOOR ACTIVITIES/SPORTS
Best conditions, terrain and topography for land or water sports

  1. (1)New Zealand
  2. (9)Canada
  3. (8)South Africa
  4. (6)United States
  5. (7)Jamaica
  6. (4)Bahamas
  7. Tahiti
  8. Belize
  9. Austria
BEACH
Pristine beaches, from remote to mainstream

  1. Tahiti
  2. (1)Bahamas
  3. (6)Australia
  4. (8)Dominican Republic
  5. (7)Jamaica
  6. Aruba
  7. Bermuda
  8. Mexico
  9. (10)Fiji
NATURAL BEAUTY
Striking topography and physical assets

  1. (7)Australia
  2. (4)Maldives
  3. (8)Canada
  4. South Africa
  5. (2)Switzerland
  6. Iceland
  7. (9)Fiji
  8. Ireland
  9. (6)Kenya
ENVIRONMENTAL
Proud pasts that are celebrated today by citizens and visitors

  1. New Zealand
  2. Singapore
  3. Iceland
  4. Switzerland
  5. Denmark
  6. Canada
  7. Germany
  8. Austria
  9. Costa Rica
REST & RELAXATION
The ideal array of rejuvenation and tranquil activities

  1. Tahiti
  2. (2)Bahamas
  3. Jamaica
  4. (6)New Zealand
  5. (3)Fiji
  6. Aruba
  7. (8)Australia
  8. Bermuda
  9. Canada
SAFETY
Considered most stable and secure

  1. (1)Canada
  2. (8)Sweden
  3. (5)Denmark
  4. (2)Switzerland
  5. Australia
  6. (2)Austria
  7. Ireland
  8. Netherlands
  9. (7)Singapore
RISING STAR
Seen as on their way to becoming major destinations

  1. (1)China
  2. UAE
  3. (7)Vietnam
  4. (4)South Africa
  5. Cuba
  6. Iceland
  7. Poland
  8. Russian Federation
  9. (5)Argentina
VALUE FOR MONEY
Offering the most in return for the price you pay

  1. (10)Hungary
  2. Czech Republic
  3. Mexico
  4. (7)Vietnam
  5. Philippines
  6. (4)Turkey
  7. Egypt
  8. (2)Indonesia
  9. (6)India
FINE DINING
Superior culinary experiences and offerings

  1. Italy
  2. Singapore
  3. Japan
  4. United States
  5. United Kingdom
  6. UAE
  7. Malaysia
  8. Spain
  9. Argentina
SHOPPING
Accessible, diverse and abundant retail choices

  1. (4)UAE
  2. (2)Singapore
  3. (3)Italy
  4. Japan
  5. France
  6. United Kingdom
  7. Canada
  8. Thailand
  9. South Korea
NIGHTLIFE
Noteworthy bar, nightclub and late night scene

  1. United States
  2. Brazil
  3. Thailand
  4. Singapore
  5. Australia
  6. United Kingdom
  7. Mexico
  8. Italy
  9. Japan
FRIENDLY LOCALS
Proud pasts that are celebrated today by citizens and visitors

  1. Canada
  2. New Zealand
  3. Ireland
  4. Thailand
  5. Sweden
  6. Fiji
  7. Turkey
  8. Aruba
  9. Austria
MOST LIKE TO LIVE IN
Where most people would choose to live, outside of their home country

  1. New Zealand
  2. Australia
  3. Sweden
  4. Singapore
  5. United States
  6. United Kingdom
  7. Switzerland
  8. Costa Rica
  9. Italy
IDEAL FOR BUSINESS
Considered to be the best to do business in or with

  1. (5)China
  2. (9)United Kingdom
  3. (3)France
  4. Italy
  5. Australia
  6. (10)Singapore
  7. (7)Japan
  8. Ireland
  9. UAE
EASIEST TO DO BUSINESS IN
Welcoming and facilitating business culture

  1. (4)United Kingdom
  2. (2)Canada
  3. Ireland
  4. France
  5. (10)Switzerland
  6. (6)Germany
  7. (3)Australia
  8. (5)Singapore
  9. (7)China
EXTEND A BUSINESS TRIP
Proud pasts that are celebrated today by citizens and visitors

  1. (2)Australia
  2. (4)Italy
  3. (8)Japan
  4. Thailand
  5. (3)France
  6. (7)Canada
  7. New Zealand
  8. Switzerland
  9. (6)China
CONFERENCES
Preferred off-site/convention destination

  1. (8)Switzerland
  2. (3)Germany
  3. (7)Singapore
  4. (9)UAE
  5. Japan
  6. (2)France
  7. (4)Canada
  8. (5)China
  9. Ireland