Custom Reports

Custom Reports


THE COUNTRY BRAND INDEX IS ONLY A SNAPSHOT OF THE INFORMATION THAT FUTUREBRAND HAS COLLECTED FROM OVER 2,600 DIVERSE GLOBAL TRAVELERS.

We are able to customize our research data for a fee and create reports that can help inform country brand marketing objectives. Below is a sample of our offerings that can be tailored to your country or organization’s needs.

1. Data Cuts on Individual Attributes
  • Preference rankings
  • Young vs. old (e.g., top beach destinations for 21-29 year olds vs. those of 50–65 year olds)
  • Perception vs. reality (e.g., individuals who have visited China vs. those that are considering visiting in the next 5 years)
2. Data Cuts on Top Destinations
  • Region vs. region (e.g., top conference destinations for US respondents vs. those from the UK)
  • Best dining in Asia
  • Cross 2 variables that appear to drive choice for a particular country (e.g., Thailand vs. other countries that excel in value for money and beach)
3. Detailed Country Performance Profiles
  • Awareness
  • Familiarity
  • Consideration over the next 5 years
  • Consideration if time and money were not an issue
  • Past visit
  • Awareness to consideration in the next 5 years conversion ratio
  • Likelihood for repeat purchase
Click here to request a custom report.