Recent international coverage about the Country Brand Index.
- UAE scores high on new Country Brand Index
Emirates Business 24|7 - December 17th 2008.
The UAE has made it to the list of top 10 country brands on several counts and as number one in resort and lodging options, ahead of the US, Australia, Switzerland and Canada, according to FutureBrand’s Country Brand Index (CBI) 2008.
- UAE named as one of the world’s top tourist destinations in global study
Zawya.com - December 17th 2008.
The UAE has remained as one of the most popular tourist destinations in the world according to an independent global study, gaining solid ground on the strength of its superior variety of accommodation options.
- UAE comes up trumps in tourism survey
The National - December 17th 2008.
The UAE’s ambitious tourism plans appear to be on track following the release of a global tourism study that ranks the country as one of the world’s leading destinations.
- Maldives: Best Country Brand for Beach, Rest & Relaxation
Maidhu News - December 17th 2008.
Maldives has been ranked as the Best Country Brand for Beach and Best Country Brand for Rest and Relaxation for the year 2008, according to press release issued by Maldives Tourism Promotion Board (MTPB).
- Chile ranks among world’s most “beautiful” countries
The Patagonia Times - December 11th 2008.
Chile’s natural beauty, certainly no secret to anyone who has ever lived or traveled here, is now being recognized by a major international brand consulting firm as well.
- USA: A Brand You Can Trust?
Washington Post - December 7th 2008.
If we were talking about beer or beat ‘em-up sports, I would understand why Australia and Canada topped the United States in a recent study. But, alas, the report was on country brand reputations, and it seems our red, white and blue doesn’t have the shiniest rep.
- UK princes’ favourite club set for Dubai launch
Arabian Business - December 7th 2008.
The company behind Boujis, the famous London private member’s club popular with celebrities and the capital’s social elite including Princes William and Harry, is launching a venue in Dubai, Arabian Business can reveal.
- Australia: known, loved and spurned everywhere
The Age - December 7th 2008.
THE good news is that Australia has again retained its ranking as the world’s top country brand. The bad news is that we are not attracting visitors or investment from multinationals. It’s a story of lost opportunities
- Malaysia Among Top 10 Value-For-Money Destinations
Bernama.com - December 3rd 2008.
Malaysia has been placed seventh for Best Country Brand for Value for Money in a global study conducted by FutureBrand, a leading global brand consultancy.
- Egypt named ‘Best Country Brand for History’
Business Intelligence: Middle East - December 3rd 2008.
Egypt has once again been named as the world’s Best Country Brand for History in the fourth edition of the Country Brand Index (CBI).
- AUSTRALIA IS THE WORLD’S TOP COUNTRY BRAND
Tourism Review - November 25th 2008.
Australia became the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI) by FutureBrand. The CBI examines how countries are branded and ranked according to key criteria, and identifies emerging global trends in the world’s fastest growing economic sector…
- What $40 billion gets you these days
The Shanghaiist - November 21st 2008.
Well, for one, we guess it gets you the Olympics in Beijing. And loads of infrastructural upgrades. But China was banking on the Olympics for an image makeover, and judging by Futurebrand’s 2008 Country Brand Index, the results were at least somewhat encouraging.
- Emerging trends in travel & tourism
The Economic Times - November 13th 2008.
The financial crisis might have taken almost the entire world in its grip. But travel and tourism are still on the go.
- Destination SA makes the list of Top Ten Brand Countries
Travelwires.com - November 13th 2008.
The Country Brand Index (CBI) Report 2008 was officially released at The World Travel Market in London, yesterday. The report names South Africa among the Top Ten Brand Countries in both the Authenticity (6th place) and Value for Money (9th place) Brand categories; the latter being a new entry for South Africa.
- World’s Top 10 Country Brands
The Economic Times - November 13th 2008.
Australia has emerged as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI), being officially released in London on November 11.
- ITALY FOURTH IN COUNTRY BRAND INDEX 2008
November 12th 2008.
MILAN - Italy climbed from fifth to
fourth place and was the top European country in the 2008
Country Brand Index. - The Honourable Diane Ablonczy Applauds Climb in Canada’s Country Brand Index 2008 Ranking
Fox Business - November 12th 2008.
The global tourism spotlight fell on Canada this week as our country leapt from 12th to 2nd place in just two years in FutureBrand’s Country Brand Index 2008.
- Perú es el destino turístico americano más valorado por su autenticidad e historia
terra.com.pe - November 11th 2008.
Perú se presenta en la feria internacional de turismo de Londres bajo la bandera de la “autenticidad”, después de conocerse hoy los datos publicados por Future Brand que sitúan al país andino como el Estado del continente americano más valorado por su historia y su carácter auténtico.
- Marketing efforts down the tube?
Tips from the T-list - November 11th 2008.
Weber Shandwick and FutureBrand presented their 2008 Country Brand Index Report this morning. It’s a detailed, well researched, study, available online.
- Perú es destino turístico americano más valorado por autenticidad e historia
RPP.com - November 11th 2008.
Perú se presenta en la feria internacional de turismo de Londres bajo la bandera de la “autenticidad”, después de conocerse los datos publicados por Future Brand que sitúan a nuestro país como el Estado del continente americano más valorado por su historia y su carácter auténtico.
- Perú es uno de los diez destinos históricos y auténticos en el mundo, según estudio de consultora Future Brand
Lima - November 11th 2008.
La consultora internacional Future Brand colocó a Perú en el puesto número siete a nivel mundial, avanzando dos posiciones respecto del año pasado, en la categoría de autenticidad, y en el puesto número nueve en la categoría de historia, informó hoy la Comisión de Promoción del Perú para la Exportación y el Turismo (Promperú).
- Canada’s ‘country brand’ No. 2
National Post - November 11th 2008.
Canada has climbed the Country Brand Index from 12th to second in two years. The Post’s James Cowan examines how the country has shaped its image and packaged itself.
- Survey ranks Canada second most respected brand
CTV - November 11th 2008.
Canada has vaulted up the rankings to second place in a survey of the best national brands, according to tourism and branding experts as well as international travellers.
- Travel - World’s Top 10 Country Brands
Good Read - November 11th 2008.
Australia has emerged as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI), being officially released in London on November 11.
- When a nation becomes a commodity: The Country Brand Index 2008
Gadling - November 11th 2008.
We live in an era of global brands. McDonald’s, Starbucks, H&M, Coca Cola, Australia… Wait, what???
- International survey ranks Canada’s brand second-strongest in the world
The Canadian Press - November 11th 2008.
An international survey has ranked Canada as the second-strongest national brand in the world.
- Brand Sweden enters global top ten
The Local - November 10th 2008.
A typically inhumane November mixture of wind, sleet, snow and SAD is not enough to dampen Sweden’s mood, as the country uses its cunning and stealth to creep into the top ten of a prestigious nation branding index.
- Australia voted favourite country to live in
Australian Visa Bureau - November 10th 2008.
In Futurebrand’s Country Brand Index (CBI) 2008, Australia ranked number one in the world for the place people would most like to live in outside of their home country.
- International survey ranks Canada’s brand second-strongest in the world
680 News - November 10th 2008.
A call to world travellers to “keep exploring” Canada is being heard, but not answered, finds a new international study.
- Canada’s brand second-strongest in the world
THE CANADIAN PRESS - November 10th 2008.
VANCOUVER – An international survey has ranked Canada as the second-strongest national brand in the world.
- Strewth, Aussie tourism still ok
TheAge.com.au - November 10th 2008.
TOURISM campaigns such as “Where the bloody hell are you?” and Baz Luhrmann’s “Australia” push may be broadly criticised, but a survey has found that the Australian brand is the world’s strongest for the third successive year.
- Australia’s brand well liked but investors are shy
The Australian - November 10th 2008.
AUSTRALIA has been named the world’s No 1 country-brand for the third year running, but analysts have warned it is failing to translate that affection into a compelling case for multinationals to invest here.
- Australia Ranks #1 as World’s Top Country Brand for Third Consecutive Year, Global Study Reveals
MarketWatch - November 9th 2008.
Africa, Asia and Middle East Experiencing High Growth for Travel & Tourism Demand, While Specialized Travel Increases with Growth in Women-Only Tours, Multi-generational and Religious Tourism
- UAE is the ‘rising star’ in the world of tourism, says survey
Emirates Business 24/7 - November 9th 2008.
The UAE has emerged as one of the three emerging tourist destination brands in the world, besides China and Croatia, according to the 2008 Country Brand Index (CBI), conducted by FutureBrand, a global brand consultancy, part of the Interpublic Group of Companies.
- Australia named top country brand for third year
REUTERS - November 9th 2008.
Tourism campaigns featuring bikini-clad models and images of the outback as in the new epic movie “Australia” have helped Australia win the title of world’s top country brand for the third consecutive year.
- USA’s brand drops a spot, study says
USA TODAY - November 7th 2008.
The USA ranked No. 3 out of 10 countries with the best brand reputations, a notch lower than last year and behind Australia and Canada, in the fourth annual Country Brand Index study authored by global brand consulting firm FutureBrand.